On this episode, Linda and Dana discuss what they learned from a recent mastermind with Gary Keller where he discussed how he approaches acquiring and investing in businesses. They discuss how he and his partner Mitch have lead generated in businesses unrelated to real estate through building relationships with business owners in areas they are both interested in. They talk about how it's important to think of yourself as a business owner and not just a Realtor who has a business, because you can be investing your money in other businesses and diversifying your income streams. They break down what they would look for in a partner to help generate investment leads and negotiation strategies when working on the terms of the investment.
Text ELARPODCAST to 33444 to get the Episode Guide!
On this episode, Linda and Dana talk to Katy Klesitz about how she went from 0 to 56 rental properties in less than 2 years. Katy shares how she grew up as a KW baby, with her parents both Realtors at Keller Williams. She went to college and tried a couple traditional jobs but would always get bored at them all and started selling real estate. After selling in Arizona, she met her husband who lived in California and she moved there with him and stopped selling when she had their two daughters. When her daughters got older, she wanted to get back to work but didn’t want to drive buyers around on her weekends. She and her husband Frank learned about the BRRR method of buying homes where you could buy multiple homes a year to keep as rental properties. With Buy-Renovate-Rent-Refinance-Repeat, Katy and Frank bought 56 properties in less than two years. She shares some of the mistakes she learned from along the way, and how she has helped partners in Texas build up rental properties as well. She also dives into how they specifically generate leads for properties to buy.
Text ELARPODCAST to 33444 to get the Episode Guide!
On this episode, Linda and Dana talk to Jim McKissack about how to lead through holding people accountable. Jim shares how from the start, your job as a leader is to make sure that you have the right person TO lead, so if you take your time in the hiring process, you’ll save yourself headaches down the road. He explains how he approaches holding people accountable by realizing that if there’s an elephant in the room, there’s a reason, and it’s always better to address it as soon as you see it. He dives into the importance of hiring self managed people who get energy from leading, how it’s easier to hold an accountable person accountable, and how hiring slow and firing fast are beneficial for success. He also defines the characteristics he looks for when hiring a leader: integrity and energy.
To get the Episode Guide, text ELARPODCAST to 33444
On this week’s episode, Linda and Dana dive into what a winner looks like so you know when you see one in the hiring process. They share different steps they take to get a feel for the whole person so you can find red flags if there are any before you bring them on your team. They discuss the different types of talent (raw, emerging and proven) and how to decide which version of talent is best for the role you need filled. Dana explains how she always looks for humble, hungry, smart, and Linda includes that hungry people with a chips on their shoulders are always motivated to make things work. They warn against seeing that someone has massive talent and has been a winner in one role and being blind to problems in other areas of their life. They break down how group interviews and low pressure dinners can help you get the whole feel of a person so you truly can figure out if they’re a winner and worth hiring.
Text ELARPODCAST to 33444 for the episode guide!
On this episode, Linda and Dana discuss whether who you hang around matters. Linda shares how during her health retreat she was reminded of the magic of being around new kinds of people, and how transformative the right people can be in your life. Dana mentions a stat she heard from Chris Hogan in the book Everyday Millionaires: How Ordinary People Build Extraordinary Wealth and How You Can Too that every person should have 4 people in their life - a Coach, a Friend, a Mentor and a Cheerleader. They talk about how once you’ve found those people, it’s time to go out and be one of those to someone else. Linda mentions how if you can become a cheerleader to someone, that brings massive value to their life. Dana asks Linda how she approaches meeting new people as a personality that is low social and Linda explains how she has put a system in place before to make sure she’s meeting people, but also that when there are opportunities to go be around people, she says yes and goes even when she’s tempted to stay behind.
Text ELARPODCAST to 33444 to get this week's episode guide!
On this episode, Linda and Dana answer a listener question about how to retain agents on a team and avoid a high turnover. They share multiple tactics they've learned as they've built their own teams. They discuss the importance of committing to mastering people so you can consistently make good hires, knowing people's goals and being sure they match yours, not overlooking red flags in a person's personal life, and setting sold expectations from the beginning. Dana shares how reading and applying The Team Success Handbook helps solidify your team, and shares 10 questions leaders should ask.
To check out The Team Success Handbook, go to
And text ELARPODCAST to 33444 to receive the episode guide and 10 questions!
Episode 123 The Right Marketing Will Get You More Listings SPECIAL GUEST Dean Jackson
On this episode, Linda and Dana talk to listing agent extraordinaire Dean Jackson about how tweaking his marketing efforts helped him get better listing leads that had a higher conversion rate than doing 100 cold calls a day. Dean shares how there are 3 businesses that every Realtor is running, the before, during and after, and how to excel in each area. He explains how important it is to have your top 150 clients in your database that you have an active relationship with, not people you treat as a mailing list. He also discusses how all of his marketing efforts are centered around building a BRAND - Buying Reflex Affecting Now Decisions, meaning he wants to instill in people a reflex to think of him when they decide they want to sell their house.
Check out Dean's podcast Listing Agent Lifestyle to hear more.
And text ELARPODCAST to 33444 to get this week's episode guide!
On this episode, Linda and Dana discuss how you can win more listings in this competitive market. Dana shares ideas she learned from Cindy Shetterly, Jordan Moody and Jeff Mahler on a recent panel. The panel discussed the shortage of listings in the current market, and the statistics are staggering.
• Listings are down 71% in Ohio
• Listings are down 49% in Kentucky
• Listings are down 57% in Indiana
With the shortage in mind, it is important to be growing and innovating your approach to conducting business with your clients. Linda and Dana share some great tactics to incorporate.
• The Golden Text (I have buyers ready to buy your home)
• Call homes with rental signs in the front
• Become an expert in other areas for your sphere (remodels, re?, investing)
• Texting Your database
• Client Events
• Post videos that bring value
• Post monthly Market Updates
Text ELARPODCAST to 33444 to receive the Episode Guide.